Customer perception on Khadi
•Going back to roots
•Emotional value
•Freedom fight
•Independence
•Down to earth
Insights
•Quality of the product
•Philosophy it represents
•Price of the product
•Availability to the customer
•Misconceived brand image
•Lack of variety
•Ill-furnished trial rooms
•Low scope for exploring available products
•Going back to roots
•Emotional value
•Freedom fight
•Independence
•Down to earth
Insights
•Quality of the product
•Philosophy it represents
•Price of the product
•Availability to the customer
•Misconceived brand image
•Lack of variety
•Ill-furnished trial rooms
•Low scope for exploring available products
Mood Board
1500 sqft store
Rendered view of the new Khadi store
Rendered view - Sfruti silk saree section
Rendered view - Stationery section
Rendered view - Store front facade
